--- title: "Grace Erington, Sales & Marketing Director | Parking Lots Plus" description: "Sales and Marketing Director at Parking Lots Plus. Brings a people-first, behavioral-health background to client communication, estimates, and project coordination for commercial property owners across Northwest Arkansas." lang: en json-ld: | [ { "@context": "https://schema.org", "@type": "Person", "name": "Grace Erington", "jobTitle": "Sales & Marketing Director", "description": "Grace Erington is the Sales and Marketing Director at Parking Lots Plus. 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Brings a people-first, behavioral-health background to client communication, estimates, and project coordination for commercial property owners across Northwest Arkansas. Role: Sales & Marketing Director Background: Behavioral Health, Sales Joined PLP: 2025 Based In: Northwest Arkansas 1. [](/) 2. [Blog](/blog) 3. Grace Erington ## About Grace Grace Erington spent two years in Dallas, Texas developing and managing a strong client base in behavioral health before relocating with her family to Northwest Arkansas in 2022. That experience shaped a people-first approach to communication, follow-through, and long-term relationship building. In 2025, Grace joined Parking Lots Plus to work alongside her husband, David, focusing on streamlining the company's sales and marketing processes, strengthening client relationships, and creating consistent growth through organized outreach and branding. Her work at Parking Lots Plus covers lead generation, client outreach, brand consistency, and the structured sales process that property managers, business owners, and church leaders move through when they request an estimate. > “Every estimate is a relationship. We want property owners to feel informed, never pressured.” Grace Erington, Sales & Marketing Director ## Areas of Expertise - Lead generation and client outreach in competitive markets - Long-term professional relationship building - Strategic marketing planning and brand consistency - Client base development and territory growth - Structured sales processes for commercial services - Coordination between estimates, scheduling, and crews ## Topics [Guides](/blog)[Commercial](/blog)[Tips](/blog) ## Latest from Grace [ ![How to Choose a Commercial Asphalt Contractor in Northwest Arkansas](/images/Large-Parking-Lot-Commercial-Paving.jpg) Guides July 2026 9 min read ### How to Choose a Commercial Asphalt Contractor in Northwest Arkansas Not every paving company that shows up with a truck should be touching your parking lot. Here is how commercial property owners in NWA vet contractors, compare bids, and avoid the traps. Read More ](/how-to-choose-a-commercial-asphalt-contractor-northwest-arkansas) ## More Posts by Grace [ ![How Summer Heat Damages Asphalt in Northwest Arkansas](/images/Sealcoat-blog.jpg) Guides June 2026 9 min read ### How Summer Heat Damages Asphalt in Northwest Arkansas Arkansas summers push pavement to its limits. Learn how heat, UV, and humidity break down asphalt and what property owners can do to protect their investment. Read More ](/how-summer-heat-damages-asphalt-in-northwest-arkansas)[ ![Commercial Parking Lot Striping and ADA Compliance](/images/Striping-Division-1-1920w-1024x768-1.webp) Commercial June 2026 10 min read ### Commercial Parking Lot Striping and ADA Compliance Fresh striping is more than curb appeal. Learn how proper layout, ADA compliance, and paint selection protect your business and your customers. Read More ](/commercial-parking-lot-striping-ada-compliance-guide)[ ![ADA Striping Compliance for Arkansas Property Managers](/images/IMG_0818-1.jpg) Guides April 2026 6 min read ### ADA Striping Compliance for Arkansas Property Managers ADA-compliant parking lot striping is not optional. Here is what Arkansas property managers need to know about counts, access aisles, and signage. Read More ](/ada-striping-compliance-arkansas-property-managers)[ ![Parking Lot Maintenance Guide: Fayetteville](/images/the-ultimate-guide-blog.jpg) Guides June 2025 8 min read ### Parking Lot Maintenance Guide: Fayetteville Cracks, faded lines, and potholes make your property look neglected. This guide covers parking lot maintenance in Fayetteville, AR. Read More ](/the-ultimate-guide-to-parking-lot-maintenance-in-fayetteville-ar-sealcoating-striping-more)[ ![Why Paint Striping Matters for Your Lot](/images/IMG_0818.jpg) Tips May 2025 5 min read ### Why Paint Striping Matters for Your Lot Paint striping keeps your parking lot safe, organized, and compliant. Learn why regular striping is essential for any property. Read More ](/the-importance-of-paint-striping-for-your-parking-lot)[ ![Why Hire a Sealcoating Contractor?](/images/img_sealing_IMG_2126.jpg) Tips May 2025 6 min read ### Why Hire a Sealcoating Contractor? Professional sealcoating extends asphalt life, improves appearance, and saves money. Learn why hiring a contractor is worth it. Read More ](/why-should-you-hire-a-sealcoating-contractor)[ ![Why Is Parking Lot Striping Important?](/images/asphalt-parking-lot-sealcoat-striping.jpg) Tips April 2025 6 min read ### Why Is Parking Lot Striping Important? Parking lot striping impacts safety, ADA compliance, and aesthetics. Learn why it matters for Fayetteville, AR businesses. Read More ](/why-is-parking-lot-striping-important)[ ![Benefits of Parking Lot Striping](/images/Large-Parking-Lot-Commercial-Paving.jpg) Tips April 2025 5 min read ### Benefits of Parking Lot Striping Parking lot striping improves safety, traffic flow, and property value. Discover the key benefits for Fayetteville businesses. Read More ](/what-are-the-key-benefits-of-parking-lot-striping-services)[ ![How Often to Seal and Stripe a Lot](/images/AdobeStock_169582435-scaled-1-1024x683-1.jpg) Tips January 2025 5 min read ### How Often to Seal and Stripe a Lot Sealcoating every 2-3 years and striping every 1-2 years keeps your parking lot safe. Learn the right maintenance schedule. Read More ](/how-often-should-you-seal-and-stripe-a-parking-lot)[ ![Hidden Value of Parking Lot Maintenance](/images/2805276152520478159.jpg) Tips October 2024 5 min read ### Hidden Value of Parking Lot Maintenance Your parking lot affects safety, customer experience, and property value. Learn why regular asphalt maintenance matters. Read More ](/the-hidden-value-of-asphalt-parking-lot-maintenance-why-it-matters)[ ![Essential Parking Lot Maintenance Tips](/images/df516e1c0076e42afa5d2d1f7002ef30-300x225-1.jpg) Guides October 2024 4 min read ### Essential Parking Lot Maintenance Tips Sealcoating, pothole repair, striping, and pressure washing keep your parking lot safe and attractive. Learn the essentials. Read More ](/essential-parking-lot-maintenance-services-for-a-well-maintained-property) ## Work with Grace and the Parking Lots Plus Team Commercial paving, sealcoating, striping, and concrete across Northwest Arkansas and Eastern Oklahoma. Get a free, no pressure estimate. [Call (479) 547-1111](tel:4795471111)[Get a Free Estimate](/estimate) ![Parking Lots Plus](/images/PLP-Logo.png) Parking Lots Plus offers reliable parking lot repair services and commercial asphalt maintenance across Arkansas and eastern Oklahoma. Based in Fayetteville, we serve the broader region with high-quality sealcoating, crack sealing, and striping. [](https://www.facebook.com/Parkinglotsplus/)[](https://www.instagram.com/nwaparkinglotsplus/) ### Quick Links - [About Us](/about) - [Our Projects](/our-projects) - [Tips & Insights](/blog) - [Areas Served](/areas-served) - [Contact](/contact) - [Free Estimate](/estimate) ### Services - [Asphalt Paving](/services/asphalt-paving) - [Asphalt Repair](/services/asphalt-repair) - [Commercial Maintenance](/services/commercial-maintenance) - [Parking Lot Paving](/services/asphalt-paving/parking-lot-paving) - [Sealcoating](/services/commercial-maintenance/commercial-asphalt-sealcoating) - [Crack Sealing](/services/commercial-maintenance/asphalt-crack-sealing) - [Line Striping](/services/commercial-maintenance/parking-lot-striping) - [Concrete Services](/services/concrete-paving) ### Contact Us 4210 Frontage Rd #29 Fayetteville, AR 72703 [(479) 547-1111 (NW Arkansas) ](tel:4795471111)[(479) 431-5304 (Fort Smith) ](tel:4794315304)[(501) 476-1522 (Conway) ](tel:5014761522) [grace@nwaparkinglotsplus.com](mailto:grace@nwaparkinglotsplus.com) ### Areas We Serve [Fayetteville](/areas-served/fayetteville-ar)[Springdale](/areas-served/springdale-ar)[Rogers](/areas-served/rogers-ar)[Bentonville](/areas-served/bentonville-ar)[Fort Smith](/areas-served/fort-smith-ar)[Conway](/areas-served/conway-ar)[Lowell](/areas-served/lowell-ar)[Siloam Springs](/areas-served/siloam-springs-ar)[Cave Springs](/areas-served/cave-springs-ar)[Tontitown](/areas-served/tontitown-ar)[Centerton](/areas-served/centerton-ar)[Farmington](/areas-served/farmington-ar)[Johnson](/areas-served/johnson-ar)[Pea Ridge](/areas-served/pea-ridge-ar)[Van Buren](/areas-served/van-buren-ar) © 2026 NWA Parking Lots Plus LLC. 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